Affiliate marketing is the use of modern technologies to dramatically improve the productivity and the value of enterprises is today a hot topic for companies around the world. Leaders in various industries use the achievements of the digital age, such as analytics, social media, mobility, smart devices, including to improve the capabilities of traditional technology like ERP and to change customer relationships, internal process and competitive offers. In the last decade, digital technologies have radically changed the media industry, and now business leaders from other industries need to make changes. The IT market now knows what affiliate marketing is and that is why they are progressing fast. With the commission hero bonus the time is going to change now.
Leading the process of affiliate marketing, managers must have a vision of how to transform their company within the digital universe. So, where can you find out about this? And what actions give good opportunities for your business?
Analyzing the interviews, we recorded clear patterns. Managers are focused on three key areas of activity of their enterprises: client experience, operational processes and business models. And each of these three whales, in turn, has three elements that affect the changes. In total, these are nine elements that they can be compared to bricks for building a corporate affiliate marketing building.
Transforming customer experience
Three key bricks that companies that transform customer service are customer understanding, revenue growth and customer contact points.
Companies are beginning to reap the benefits of IT investments aimed at a more accurate representation of customers in particular regions and market segments. Some companies turn to social networks to understand what allows the client to feel satisfied, and what, on the contrary, affects dissatisfaction.
Promote their brands through social media
In addition, companies are learning to more effectively promote their brands through social media. Organizations also build different Internet communities to advise their clients and build loyalty among them. For example, it can be communities in the field of medicine, real estate, financial services, etc. Other companies create products that increase the value of their brand in existing online communities.
Many enterprises use the potential of analytical systems to have a more detailed understanding of customers. For example, some insurance companies are improving their product portfolios and cost structure through analytical underwriting and pricing. Other companies with the help of analytics conduct an experimental study of behavioral models of clients. So, the company owns restaurants, explores pricing and promotion through a franchise network.
Companies use technology to boost sales within the live sales process. So, financial companies instead of paper presentations turn to tablet presentations, selling packages of services. Insurance companies are adopting mobile tools to help sales managers and clients engage in analytical planning. Sales agents for medical equipment mark the growth in sales due to the manager’s personal contact with the client in the framework of interaction on digital channels. Coming to a medical specialist, the sales manager leaves his iPad with a video presentation and other information about the product. The goal is to get the doctor’s attention without giving the doctor any inconvenience and without interrupting his busy schedule, the manager can count on a 10-minute conversation,
Having a good understanding of the market, a business can transform the experience of selling goods. Companies accumulate information about customer purchases in order to provide more accurate sales and personalized services or even offer them an individual set of products.